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Marketing Ideas

A compromise is good for marriage and bad for business

Learning to compromise is one of the earliest lessons we are taught. Growing up, a lot of us have received presents on birthdays, Christmas and such where we got compromises in place of what we really wanted. Like a stuff toy in the place of a puppy and a Barbie doll in place of a […]

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Business Tips

Brutal self examination is what you need, not more meetings

If you are a start up owner or if you run a small business you should have come across those work days where nothing seems to be going right and you are at the head of it all. The surefire strategies that sounded great when you read about them are somehow not bearing fruit and […]

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Marketing Ideas

Need guest writers to contribute to your blog?

Guest authors on your blog could mean a lot of benefits. 1.    A guest writer is bound to give the blog a fresh style. However nicely you write your articles, there is bound to be some common factor that connects all of them – that is your style. Beyond a point, your readers might get […]

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Business Tips Marketing Ideas

Are you considering changing the ‘look’ of your brand?

If you are looking at changing your logo, brand colors or tagline; then you can safely say that you are looking to ‘re-brand’ your business. Now you may think that re-branding is a big word and not something you can associate with your small business, but truth is that such terms are irrelative of a […]

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Marketing Ideas

How this leaky bucket algorithm will help you make a great website!

Can you carry a bucket filled with water? Sure you can, child’s play, isn’t it? Can you carry a bucket filled to the brim with water – but with a hole in it? Now you are frowning. That’s tough. Water would start leaking. Besides what I am asking you to do does not make sense. […]

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Business Tips

How to act when the “panic button” is pushed!

Do you have fun at work? Yes? Well, however comfortable and fun work may be there is always an occasional time of crisis. And crisis – is NOT fun. Not everyone handles a crisis well. The following incident that one of my friends was telling me about is a good example. She works as a […]

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Marketing Ideas

How to optimize your Google Plus page for search

I was reading an interesting blog the other day. As I scrolled down the page I noticed this particular section devoted to an array of social media icons. There was everything there – a whole list from Facebook, Google Plus, Twitter to Digg and Stumble Upon. That was when it hit me how social media […]

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Marketing Ideas

Learning time management from the Masterchefs!

Have you watched the MasterChef series? It’s a popular reality show on Star World and many people’s favorite, mine too. Contestants are required to not only make tasty food, but they are required to make tasty food quickly. There is a time limit for every challenge – even if the food is tasty, they might […]

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Business Tips

3 things you should ‘NOT’ do when launching an ad

Have you been thinking of launching an ad lately? If yes, here are 3 things you should keep in mind before you launch it. This is applicable across any medium, be it print or digital media. DO NOT : Go blah blah over the ad You would want all the details on the ad, even […]

The reason why businesses should adopt a USP

Click on play button to watch a short & simple video on why your business must have a USP