Learning to compromise is one of the earliest lessons we are taught. Growing up, a lot of us have received presents on birthdays, Christmas and such where we got compromises in place of what we really wanted. Like a stuff toy in the place of a puppy and a Barbie doll in place of a Princess costume.
Then as we grow a little older we learn to make such choices ourselves like opting to study at the local university instead of Oxford or Yale and choosing to buy an apartment instead of a villa.
So far you can’t really complain, compromises have done us a great deal of good.
If you are a start up owner or if you run a small business you should have come across those work days where nothing seems to be going right and you are at the head of it all. The surefire strategies that sounded great when you read about them are somehow not bearing fruit and you are desperate to know what went wrong. Here is when the series of disappointing meetings begin.
Your managers present their reports with the dismal facts and there is not much they have to say. They had executed your orders and had put the required efforts but the results don’t live up.
Guest authors on your blog could mean a lot of benefits.
1. A guest writer is bound to give the blog a fresh style. However nicely you write your articles, there is bound to be some common factor that connects all of them – that is your style. Beyond a point, your readers might get bored of the monotonous style. So to liven up your blog, you might have to introduce a new writer.
2. This has a two-way benefit. You are providing the writer an opportunity to write on your blog. In turn the writer would leave a link to this article on his or her website.
If you are looking at changing your logo, brand colors or tagline; then you can safely say that you are looking to ‘re-brand’ your business. Now you may think that re-branding is a big word and not something you can associate with your small business, but truth is that such terms are irrelative of a business’s size and scale.
So that said, here are top 5 things you should consider while going ahead with re-branding.
Firstly, know the answer to the question : Why re-brand?
This is very important as change of any kind is bound to have an effect be it positive or negative.
Can you carry a bucket filled with water?
Sure you can, child’s play, isn’t it?
Can you carry a bucket filled to the brim with water – but with a hole in it?
Now you are frowning. That’s tough. Water would start leaking.
Besides what I am asking you to do does not make sense.
A website without an appropriate call to action is no different!
Makes no sense.
The bucket, however big it is serves no purpose even if it has a small hole in it. Similarly, if you have a website, you have to place appropriate calls to action wherever necessary.
Do you have fun at work? Yes?
Well, however comfortable and fun work may be there is always an occasional time of crisis. And crisis – is NOT fun.
Not everyone handles a crisis well. The following incident that one of my friends was telling me about is a good example.
She works as a Sales Executive for a company that sells herbal diet pills. They work as teams with a Team Leader heading the division. Each member of the team has a ‘sales target’ of selling 200 cartons of pills within a 3 month period. This happens to be an unreasonable target, given that the product is fairly new in the market.
I was reading an interesting blog the other day. As I scrolled down the page I noticed this particular section devoted to an array of social media icons. There was everything there – a whole list from Facebook, Google Plus, Twitter to Digg and Stumble Upon. That was when it hit me how social media could affect a business on the internet. Several micro blogging sites and social media platforms change the way we share and interact with others. On that note, here is an article about something that will change the way people recognize your internet presence.
Google Plus is the recent entry that is going to give a totally new perspective to the way people search on the internet.
Have you watched the MasterChef series? It’s a popular reality show on Star World and many people’s favorite, mine too. Contestants are required to not only make tasty food, but they are required to make tasty food quickly.
There is a time limit for every challenge – even if the food is tasty, they might be out of the game if they do not complete the challenge on time. A chef would be out of business if he does not prepare food for customers on time, right? People don’t like to be kept waiting when they are hungry.
Not just in the restaurant business, time management is important for any task you deliver.
Have you been thinking of launching an ad lately?
If yes, here are 3 things you should keep in mind before you launch it. This is applicable across any medium, be it print or digital media.
DO NOT : Go blah blah over the ad
You would want all the details on the ad, even if it is as small as 5(cms) x 10(cms) print ad. Yes, I understand that the particular ad slot cost you a bomb, but you ought to understand that nobody likes looking at an ad packed with text.
Your primary message is lost in a sea of ambiguous, flamboyant words like ‘micro nutrients’ and ‘celestial outdoors’.