I was a sky customer for the past 7 years. In fact I still am. I am a customer for their all-in-one package (satellite Television (including premium sports channels), land-line phone and broadband internet). Altogether I pay about £80 a month.
I was paying £80 a month for the past 7 years. I’ve moved to a new home about 6 months ago and haven taken sky with me. Ever since I moved home, my internet connection started becoming poor. During evenings, it was intermittently losing connections. I’ve tried fixing the issue by calling sky helpline several times and they gave several options and none of them worked for me.
Business failure is something that has always been dramatized by movies and novels. There is either a sinking ship that takes down diamonds with it, or a million-dollar pharmaceutical company facing a major blow because of fake/outdated drugs.
Failure of a business does not always happen amidst such drama. True, there have been such incidents – they are always referred to because they are popular. But there are other factors that contribute to the failure or at least the “slow progress” of a business. They are not as big as a sinking ship. And it’s only these smaller factors that are more common among small businesses and startups.
This should rather be called gambling right? No wait. It is more like buying a lottery ticket.
Yes, people purchase lottery tickets with the small hope of making big money by giving very little. Nothing wrong with that; if you win you win big and if you lose you lose very little. It makes perfect sense.
But what would you call a business owner who buys a lottery ticket with everything he has got? His money, his time, his family, his experience, his pride, his everything.
You would call him stupid. But business owners don’t generally come under the stupid category.
Have you ever broken a promise you made to a child? Recall the expression he/she had when you didn’t bring with you the yellow bicycle or the golden unicorn with the pink hair? All those tantrums and the sulking can be the worst to deal with. Each time it happens you swear not to repeat it. Then you begin thinking of ways to make up and you know that you have to outdo yourself.
Here is when you decide to buy that expensive doll house or the limited edition action figure of the Transformers. Undoubtedly this act receives the desired effect.
If you are a start up owner or if you run a small business you should have come across those work days where nothing seems to be going right and you are at the head of it all. The surefire strategies that sounded great when you read about them are somehow not bearing fruit and you are desperate to know what went wrong. Here is when the series of disappointing meetings begin.
Your managers present their reports with the dismal facts and there is not much they have to say. They had executed your orders and had put the required efforts but the results don’t live up.
If you are looking at changing your logo, brand colors or tagline; then you can safely say that you are looking to ‘re-brand’ your business. Now you may think that re-branding is a big word and not something you can associate with your small business, but truth is that such terms are irrelative of a business’s size and scale.
So that said, here are top 5 things you should consider while going ahead with re-branding.
Firstly, know the answer to the question : Why re-brand?
This is very important as change of any kind is bound to have an effect be it positive or negative.
Do you have fun at work? Yes?
Well, however comfortable and fun work may be there is always an occasional time of crisis. And crisis – is NOT fun.
Not everyone handles a crisis well. The following incident that one of my friends was telling me about is a good example.
She works as a Sales Executive for a company that sells herbal diet pills. They work as teams with a Team Leader heading the division. Each member of the team has a ‘sales target’ of selling 200 cartons of pills within a 3 month period. This happens to be an unreasonable target, given that the product is fairly new in the market.
Have you been thinking of launching an ad lately?
If yes, here are 3 things you should keep in mind before you launch it. This is applicable across any medium, be it print or digital media.
DO NOT : Go blah blah over the ad
You would want all the details on the ad, even if it is as small as 5(cms) x 10(cms) print ad. Yes, I understand that the particular ad slot cost you a bomb, but you ought to understand that nobody likes looking at an ad packed with text.
Your primary message is lost in a sea of ambiguous, flamboyant words like ‘micro nutrients’ and ‘celestial outdoors’.
If you happen to be a Team Leader, Manager, Boss or anyone who has people working under you, I am sure you have noticed the “whispering” before you walk into office and also when you leave.
Of course, subordinates talk about you in your absence; that is no surprise at all.
But ever wondered what exactly they say about you?
Here’s what the whispering could be about
He did the wrong thing by blasting her in front of everyone
She should keep her temper in check when dealing with the old janitor
He doesn’t know a thing about the project but happens to lead it!